Soccer academies

Fundación Real Madrid

Sport, values and education with Fundación Real Madrid

Brand
Fundación Real Madrid
Category
Soccer academies
Reach
Brazil · social-sport academies
Started
2026
Status
Launching and expanding
01

Context

Fundación Real Madrid is the socio-educational arm of one of the most recognized institutions in world sport. Through social-sport academies around the world, the foundation uses sport as a tool for education, inclusion and citizenship.

Brazil, a country that breathes soccer and lives with deep inequality, is natural ground for that model: millions of children and teenagers for whom sport can open the door to values, structure and opportunity.

02

The challenge

Running the project in Brazil to the standard of one of world sport's most respected institutions: a methodology faithful to the foundation's, well-prepared educators, consistent local management, and the responsibility of carrying the Fundación Real Madrid name onto every court and into every community.

03

Time Forte's role

Time Forte takes part in structuring and operating Fundación Real Madrid's social-sport academies in Brazil in co-partnership with Playgarden, bringing three decades of sports-network experience to the foundation's socio-educational model.

In practice, that means adapting the methodology to the Brazilian context, training and supporting educators, managing academy units and building local partnerships, always to the standard a brand of this scale demands.

2026

the project arrives in Brazil with Time Forte and Playgarden

BR

social-sport academies operating in the country

30+

years of Time Forte experience in sports networks

The project in motion

04

Results

The academies bring Fundación Real Madrid's methodology to Brazilian children and teenagers, combining quality sports practice with education in values: respect, autonomy, equality, health.

The project develops people before it develops athletes: training is the starting point for school support, community life and whole-child growth. Sport with purpose, signed by Fundación Real Madrid.

Voices from the project

“My daughter's grades improved, she found discipline, and she talks about the values she learns at practice. Wearing the Fundación Real Madrid shirt makes her proud, but what she carries into life is far bigger.”

Parent of a social-sport academy athlete

Next chapter

The project keeps expanding in Brazil, with room for new licensed partners across different regions. For entrepreneurs and investors looking for real social impact backed by a global brand, the door is open, and Time Forte is the way in.

This project could be your next business

Licensing opportunities available to operate Fundación Real Madrid social-sport academies in new regions of Brazil.

Tell me more