Soccer academies

Escola Flamengo

The official academy network of the world's biggest fanbase

Brand
Clube de Regatas do Flamengo
Category
Soccer academies
Reach
Brazil · nationwide network
Started
2000
Status
In operation and expanding
Official website
escolaflamengo.com.br
01

Context

Flamengo has the biggest fanbase in world soccer, and a brand with the potential to be part of the lives of millions of children and families far beyond matchday.

Turning that force into a nationwide network of soccer academies took more than licensing a crest. It took methodology, operating standards, and a partner capable of protecting the brand in every city.

02

The challenge

Build and expand an official academy network worthy of the club's size: a quality experience for athletes and families, standardized operations across hundreds of different local realities, and sustainable growth without ever losing control of the brand.

03

Time Forte's role

Time Forte has been Flamengo's partner in structuring and managing the official academy network since 2000, the first major contract in our history and one of the longest-running partnerships in Brazilian soccer.

In practice, that means an expansion model and operator selection, sports and teaching methodology, staff training and certification, network performance management, commercial and marketing support, and the production of official events that connect every athlete to the club.

2000

start of the partnership with Flamengo

25+

years of continuous network operation

BR

units across the entire country

The project in motion

Copa Fla Maraca 2025 · Estádio do Maracanã
04

Results

Escola Flamengo has become a nationwide network present across all of Brazil, bringing the club's methodology and red-and-black experience to thousands of athletes.

The clearest symbol of this operation is the Copa Fla Maraca: the network's official tournament, played at the Maracanã, where athletes from all over the country step onto the same pitch as their idols, an experience no ordinary soccer academy can offer.

Voices from the project

“Watching my son walk onto the Maracanã pitch in a Flamengo shirt was unforgettable. The academy delivers on its promise: method, care, and an experience that matches the size of the club.”

Escola Flamengo family

Next chapter

The network keeps expanding, with territories available for new operators across several regions of Brazil. For entrepreneurs, it is the opportunity to operate the country's strongest sports brand with the method of a team that has been doing it for 25 years.

This project could be your next business

Territories available to operate an official Escola Flamengo unit in your region.

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