Sports academies

Escola de Esportes Flamengo

The red-and-black brand beyond soccer

Brand
Clube de Regatas do Flamengo
Category
Sports academies
Reach
Brazil · expanding network
Started
2022
Status
In operation and expanding
01

Context

The strength of the Flamengo brand does not end with soccer. Millions of red-and-black families want to live the club on other courts too: volleyball, basketball, futsal and other sports that are part of the club's history.

Escola de Esportes Flamengo was created to fill that space: a multi-sport network with the club's identity and the operation of a team that has been structuring sports networks for three decades.

02

The challenge

Taking a giant brand into different sports without losing standards: each sport has its own methodology, equipment and coach training, and all of them must deliver the same official experience fans expect from Flamengo.

03

Time Forte's role

Time Forte structures and operates the project, applying the method it created in its own multi-sport network, founded in 1994: sport-specific methodology, coach training and certification, brand standards and unit performance management.

2022

the red-and-black brand arrives in multi-sport academies

BR

open territories for the network's expansion

30+

years of the Time Forte multi-sport method

The project in motion

04

Results

The red-and-black brand on the court, beyond the pitch: multi-sport units in operation, families living the club through new sports and a clear expansion path open to new operators.

Next chapter

The network is expanding, with territories available for entrepreneurs who want to operate an official Flamengo multi-sport unit with Time Forte's full support.

This project could be your next business

Territories available to operate an Escola de Esportes Flamengo unit in your region.

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