Context
The strength of the Flamengo brand does not end with soccer. Millions of red-and-black families want to live the club on other courts too: volleyball, basketball, futsal and other sports that are part of the club's history.
Escola de Esportes Flamengo was created to fill that space: a multi-sport network with the club's identity and the operation of a team that has been structuring sports networks for three decades.